← Back to home
Markup vs. Margin
Markup is based on cost. Margin is based on sell price. Markup = (Sell − Cost) / Cost. Margin = (Sell − Cost) / Sell.
Cost + Markup % → Sell Price
Cost
$
Markup
%
Sell Price + Margin % → Cost
Sell Price
$
Gross Margin
%
Cost + Sell Price → Markup & Margin
Cost
$
Sell Price
$